Pro surfer Kelly Slater's sustainable clothing brand Outerknown favors effortless, casual styles over tacky beachwear.

Outerknown, a clothing brand co-founded by pro-surfer Kelly Slater, makes effortless and casual beach styles rooted in sustainability and transparency. Over 90% of Outerknown's products are made from organic, recycled, or regenerated materials. The company's manufacturing partners also follow strict guidelines of safety and working conditions.
Slater pointed out that "conscious development takes time and investment. There are added costs in creating quality product made to last, in finding and partnering with the right factories that value worker well-being, and in sourcing and leveraging materials that cause less harm." 
"At the end of the day, we're looking at the long run and what's best 'For People and Planet.' We're putting in the work to build a truly sustainable model rather than zeroing in on short-term trends or financials," he says. 
Outerknown has partnered with Bruce Brown films LLC to launch a new collection - Bruce Brown Films
available in store and online.

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​A recent comment on the store's website stated: "Honestly, I hadn’t thought about Endless Summer for years. It’s always been one of my favorite movies and movie posters. I was recently in a VRBO and the owner was a Tower Records Exec. In a prior life. His home was filled with vintage concert and movie prints. I immediately was drawn to the Endless Summer print with its amazing colors and the silhouettes of the surfers. I went home and bought a framed print and watched the movie. Totally inspiring and the Soundtrack by The Sandals is so cool. Then...I get the email from Outerknown featuring Bruce Brown. I was like, this is too good to be true. Feels like serendipity! Needless to say, I immediately bought the shirt and it is fantastic. Feels good to wear it. Ahh, Karma." Jake'

The store is now open at The Point in El Segundo:
The Point Shopping Center, 850 S. Pacific Coast Highway, Suite D 106, El Segundo, CA 90245.
​Best of luck to Kelly on this new adventure.