California drivers can now take a piece of surf history on the road while championing coastal preservation. After nearly a decade in the making, the iconic Endless Summer license plates are finally here, blending a celebration of California’s surfing culture with a mission to protect our cherished coastline. The last step is to complete the required 7,500 presale, which has launched today. CLICK HERE TO ORDER NOW.

​In collaboration with the Coastal Conservancy, Bruce Brown Films, LLC has unveiled these stunning, specially designed plates inspired by the legendary 1964 Endless Summer poster. Featuring surfers silhouetted against a radiant sunset, this vibrant design is more than just a tribute to Bruce Brown's groundbreaking film—it’s a pledge to preserve California’s coastal beauty for generations to come. 

​Former State Representative Mike Gatto, who was responsible for creating the top selling legacy black and yellow license plate, states: "The best thing about these exclusive, gorgeous plates, is that proceeds go to a great cause.  By getting one of these plates, we who love California's weather, coast, and scenery will be helping keep our region special."

​Help get the Endless Summer plate on California roads, pre-order your Endless Summer plate today at surfPlate.com and help make waves for a better tomorrow.

​For almost a century, the automobile has been much more than a mere mode of transportation, but rather an extension of its owner's personality with its style and panache.  The auto makers sought to capitalize on America's thirst for style and power in providing sleek and faster cars which pandered to the public's desire to have their car reflect their own self image.  Ever changing designs, brighter colors and engine size contributed to the symbolic nature of the automobile for its owner.

​As an extension of the goal of making your car an extension of your personality or self-image is the specialty license plate.  Usually connected to a charity or state agency, the specialty license plate provides the quintessential "win win" dynamic in that the vehicle owner can both help a legitimately good cause and own a license plate make a social statement to those who see it, or maybe just look cool with its colors and design.

​In California, a new specialty plate has been approved which boldly touches all of those bases.  It is the Endless Summer specialty license plate, which incorporates the theme from Bruce Brown's iconic Endless Summer movie from the 1960's.  The exquisite design of the plate, with its bright yellow background and setting sun, evokes imagery of California's pristine beaches, beautiful sunny days and sport of surfing and embraces the California state of mind.  Because funds from the sale of this specialty license plate help fund California's Coastal Conservancy, which promotes and protects the public's access to California's beaches, anyone who purchases the plate not only gets to display the beautiful and radiant plate on their car, but also promotes the many goals of that wonderful state agency.

The legacy of Endless Summer is that it is more than a movie of youth, oceans and the pursuit of the perfect wave.  It is symbolic of an optimistic state of mind reflecting sunny days, summer breezes and beautiful vistas.  You can help preserve California's coast and project a sunny and optimistic statement for your car or motorcycle.    For more information as to how you can register for the presale, click here.

The proposed Endless Summer license plate has been awaiting final visibility testing by CHP for over 3 months.
California Code of Regulations, 13 CACode of Regs, 160.04, requires:
(4) The design must meet the following standards after testing by the Department of California Highway Patrol (CHP):
(A) The registration number must be clear and legible to a person with 20/20 vision in daylight from a distance of 75 feet, and in darkness with low-beam headlamps from 75 feet; and
(B) The registration number must be able to be accurately perceived by Automated License Plate Reader technology in use in California from a distance of 35 feet at daytime, dusk and nighttime.

You did your part for Earth Day by picking up trash at a beach cleanup and now you’re done, right? Not so fast.
Cash Daniels wants you to do a bit more. The 12-year-old from Chattanooga, Tenn., has personally organized cleanups and removed thousands of pounds of garbage over the last five years from a stretch of the Tennessee River near his home. The Tennessee is one of the most microplastics-polluted rivers in the world. “I’m making a difference on the environment,” he said in a recent phone call. “I don’t like seeing plastic lying around anywhere.”
His efforts have led to partnerships with nonprofit organizations such as Tennessee Beautiful and Keep America Beautiful. Daniels, a finalist for Time magazine’s Kid of the Year 2022, also co-founded a group called the Cleanup Kids to motivate others to follow his example. Now he’s challenging young people around the world (or anyone, really) to collectively pick up 1 million pounds of litter in 2022. How will he measure their progress? Through trash-tracking apps like Litterati, which encourages people to pick up trash and share photos online to create a global cleanup community.

How much trash is there in the U.S.? Keep America Beautiful’s 2020 National Litter Study estimates there are 50 billion pieces of litter or “152 pieces of litter for every U.S. resident.” That means if each person picked up their share, the country could be litter-free. Start by joining the 24th Great American Cleanup, which is underway now through June 22. It’s hosted by Keep America Beautiful, which started in 1953 when litter was mostly found alongside America’s highways. The organization offers free cleanup kits to help you get started.
Other things to do: In Southern California, join year-round cleanup groups and turn out for these events:

Other things to do: In Southern California, join year-round cleanup groups and turn out for these events:

• Friends of the L.A. River hosts a Great L.A. River Cleanup every weekend in June and July (except the Fourth of July).
• The Bolsa Chica Convervancy holds wetland cleanups from 9 to noon the second Sunday and last Saturday of the month in Huntington Beach.
• Events at the Los Cerritos Wetlands near Long Beach combine pulling non-native weeds with trash cleanup on May 7, June 4, July 2 and other dates.

Story by BY MARY FORGIONE CLICK HERE FOR MORE