Surfer Magazine, Iconic Touchstone of Southern California Beach Culture, Wiped Out by Covid-19

​Surfer magazine, which helped legitimize wave-riding as a global sport through its lush photography and California-cool stories, printed its final edition and suspended operations this month, to the dismay of the legions of baby boomers who once lingered at newsstands waiting for the latest issue.
Founded in 1960 and beloved by pre-internet-age surfers from Mission Beach to Biarritz, the magazine furloughed staff Friday and ceased further print and online content offerings. Though founded in Orange County, the magazine was based in recent years in Carlsbad.
“The whole staff got let go yesterday (no, nothing to do with the heat from the Biden endorsement, just the COVID economy), but I feel like we’re ending on a high note with this one,” Editor in Chief Todd Prodanovich said in an Instagram post about the final issue.
“Funny how you can work a job like this for 10 years and each issue is a completely new and different journey. I’ll really miss that part, and the mag in general, which ends on this issue after 60 years of publication.”
Though many in the surfing community say they saw the end coming, the demise of Surfer still stings for aging surfers who couldn’t wait for the monthly magazine to arrive.
“I have watched many great publications go out of business over the past few years, but this one hit me really hard,” said Steve Hawk, who edited the magazine for eight years in the 1990s. “It was so much more than just a magazine for a lot of surfers of a certain generation. It was a cultural touchstone and groundbreaking in a lot of ways.”
Surfer was among the first niche sports magazines of any kind to be successful, with a pedigree akin to Hot Rod and Field & Stream, Hawk said.

In an emailed response to questions, a spokesman for A360 Media said that “due to pandemic’s economic impact on the industry and the cancellation of live events, staff furloughs and the suspension of operations for some brands are necessary for the time being.” 
Bass, executive director of the Boardroom surfboard show in Del Mar and a longtime industry executive, recalled that the first issue of the magazine contained a photo of a surfer paddling out toward a glassy pristine wave. It became a signature of what the magazine was about. 
“That kind of set the bar for this ideal of going out and finding your own little slice of heaven,” Bass said. “Searching for that, this idea of adventure, of freedom, of individuality, of being different, a little bit of counterculture, all of those things. That is what Surfer magazine was draped in. It was very important.” 
John Severson, an art teacher, photographer, writer and cartoonist, founded Surfer magazine to promote a new surf film, said Steve Pezman, who worked at the magazine for 20 years before founding the Surfer’s Journal. The artistry of the magazine captured readers’ imaginations, he said.