Drive the Endless Summer: Iconic Specialty License Plate to Support Coastal Conservation in California - ON SALE NOW!

California drivers can now take a piece of surf history on the road while championing coastal preservation. After nearly a decade in the making, the iconic Endless Summer license plates are finally here, blending a celebration of California’s surfing culture with a mission to protect our cherished coastline. The last step is to complete the required 7,500 presale, which has launched today. CLICK HERE TO ORDER NOW.

​In collaboration with the Coastal Conservancy, Bruce Brown Films, LLC has unveiled these stunning, specially designed plates inspired by the legendary 1964 Endless Summer poster. Featuring surfers silhouetted against a radiant sunset, this vibrant design is more than just a tribute to Bruce Brown's groundbreaking film—it’s a pledge to preserve California’s coastal beauty for generations to come. 

​Former State Representative Mike Gatto, who was responsible for creating the top selling legacy black and yellow license plate, states: "The best thing about these exclusive, gorgeous plates, is that proceeds go to a great cause.  By getting one of these plates, we who love California's weather, coast, and scenery will be helping keep our region special."

​Help get the Endless Summer plate on California roads, pre-order your Endless Summer plate today at surfPlate.com and help make waves for a better tomorrow.