Florida's Endless Summer Specialty License Plate Pushing to Top Spot in Florida Specialty Plate Sales and Passes $10 Million in Total Revenue

​Statistics received from the Florida Department of Motor Vehicles show that total revenue from all specialty plate sales in August, 2020 actually decreased to $2,701,403.00 from $2,798,122.00 for August, 2019. However, Endless Summer was the highest grossing plate in August, 2020 with $182,075.00, increasing from $171,250.00 for August, 2019.  The next highest was University of Florida with $159,775.00 (falling from $172,825.00 in August, 2019).

​This continues to follow the increase each month which will ultimately result in Endless Summer taking over the top selling plate spot from the University of Florida, which they have held for over 20 years. The University of Florida license plate was authorized in 1986, Endless Summer was not available until 2011.
In 2019, University of Florida raised $2,188,575.00 while Endless Summer raised $2,006,075.
So far in 2020, through August 31, University of Florida has raised $1,321,950.00 and Endless Summer has raised $1,367,650.00.
​Nearly 100,000 Florida vehicles should have the Endless Summer specialty license plate on their vehicles in 2021.

Revenue from sales of the license plate go to Surfing’s Evolution & Preservation Foundation, a 501(c)3 charitable organization, which was established in 2008. The primary funding source for Surfing’s Evolution & Preservation Foundation is the Florida “Endless Summer” specialty license plate. The plate is one way to show support for the sport of surfing, as well as keeping Florida’s beaches healthy and clean.
In the enabling legislation, and following the Foundation’s mission, the primary use of the funds from the specialty plate is to support the proposed Surfing’s Evolution & Preservation “Experience” project, which will be located in Cocoa Beach. The Surfing’s Evolution & Preservation “Experience” will be an interactive encounter telling the story of how surfing has evolved and its role in the creation of two new sports: skateboarding and snowboarding, among other sports.
This project, currently estimated at between $15 million and $20 million, is in the initial
concept and planning stages.  So far, $10,674,302.20 has been raised from sales of the Endless Summer specialty license plate in Florida.
In addition to the Surfing’s Evolution & Preservation “Experience” project, the Foundation
has assisted organizations and events whose missions parallel the Foundation’s goals:
keeping beaches healthy and safe through education and action. The Foundation has
researched opportunities to help and has found a number of partners, including the Marine Discovery Center, whose mission is “To protect and restore the Florida coastal and Indian River Lagoon ecosystems through education, research and community stewardship.”
The Foundation also supports Special Olympics Florida with its board sports programs, and a number of beach cleanup organizations, including local affiliates of Keep America Beautiful, which allows participation in annual events such as Earth Day and the International Coastal Cleanup.